Scale, safety & specificity are success factors for gaming advertisers: Nadav Perry

On the 2nd day of e4m Game on: Gaming Summit (March 19, 2021), Nadav Perry, VP, Global Brand, and Agency Development of Taboola estimated that 20% of all Asia (ex-Macau) mass revenue could come back to Macau by 2022. Analyst Morgan Stanley forecasts $2.06 billion of GGR being onshored back to the SAR by 2022.

Source: https://www.exchange4media.com/digital-news/scale-safety-specificity-success-factors-for-gaming-advertisers-nadav-perry-taboola-111734.html