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Sportradar, CBA Extend Partnership to Expand Global Reach

April 12, 2024 China Sports

To increase awareness of Chinese basketball worldwide, Sportradar has announced a major expansion of its partnership with the Chinese Men’s Professional Basketball League (CBA League).

The goal of the agreement is to maintain the highest standards of ethics in Chinese basketball while expanding the league’s global reach.

Under the terms of the new deal, roughly 550 games, including highlights and short-form videos, will be broadcast on Sportradar’s wide network during the regular and postseason.

The initiative seeks to raise league viewership and fan interaction globally through worldwide broadcast and audio-visual dissemination methods.

The CBA League’s integrity will continue to be safeguarded by Sportradar’s portfolio of services, which employs state-of-the-art technology solutions and technologies to uphold the legitimacy of the sport.

Senior Director of the CBA League Shirley Lv highlighted her excitement about the new partnership, pointing to Sportradar’s outstanding expertise and track record. Lv emphasized that this partnership might raise awareness of the CBA League and present new prospects.

Sportradar’s Head of worldwide Basketball and Head of Sports Content and Partnerships, APAC, Ben Turner, echoed Lv’s comments and emphasized the company’s commitment to growing basketball’s appeal on a worldwide scale.

Turner underscored the partnership’s immense importance in promoting expansion and involvement in multiple areas.

Sportradar’s multi-year partnership with Oddin.gg, which cemented the business’s standing as a world leader in sports integrity and content solutions, is the reason for this strategic expansion.

As Sportradar continues to grow and make an influence in the sports and entertainment industries, its betting operator clients throughout the world can now view audiovisual streaming of Oddin’s esports programming.

Original Story by: Gambling Insider

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