UFC announces Stake.com as official partner in Asia

Stake.com, the leading cryptocurrency sportsbook and gaming company in the world, has said that it will serve as the UFC‘s official partner in the Asian region.

Under the parameters of this agreement, Stake and the UFC will collaborate to provide special promos, VIP experiences, and unique digital and social media material that highlights UFC fighters in an effort to improve the UFC betting experience on Stake’s platform. Remarkably, Stake has named UFC champion Israel Adesanya as its first-ever brand ambassador.

Nick Smith, Vice President of Global Partnerships at the UFC, highlighted his enthusiasm for the collaboration, highlighting how it would let fans experience state-of-the-art gaming with unique digital and social content. He highlighted the UFC’s dedication to innovation and explained Stake as a unique platform that allowed fans to interact with the excitement and action of the UFC.

This relationship is Stake.com’s most recent sporting endeavor, coming after it sponsored the Sauber F1 team for the 2024 and 2025 seasons—which it has since renamed as the Stake F1 squad. Stake also provides sponsorship for the English Premier League club Everton’s uniforms.

Original story by: IAG