Oddschecker undergoes rebranding, will now be known as FairPlay Sports Media

In keeping with its goal of becoming the world’s top sports media network, odds comparison and technology company Oddschecker is renaming as FairPlay Sports Media.

Initially established as Oddschecker in 1999, the company has expanded to become a major player in the media and affiliate sectors, employing more than 200 people and having partnerships with more than 100 organizations worldwide.

Among the brands in its portfolio are CasinoSmash, Vime, WhoScored, OddsChecker, and Confido Network. Under Bruin Capital management, the company is rebranding from Oddschecker Global Media to FairPlay Sports Media in an effort to position it for future expansion.

By using its data-driven products and services, FairPlay Sports Media hopes to enhance the betting industry’s competitiveness and provide value for partners and marketers. The company’s ultimate aim, as stated in the rebranding announcement, is to become the premier sports media network globally.

The group CEO, Stuart Simms, who has experience at Microsoft, Rakuten, and XLMedia, emphasized the significance of the rebranding and said that it goes beyond just changing the name. With cutting-edge betting technology, FairPlay Sports Media’s launch signifies a strategy shift toward empowering customers in sports betting and increasing value for partners.

The company intends to boost communication with sports bettors, provide essential data and independent content, particularly in the US market, and highlight the benefits of this realignment inside the FairPlay Sports Media Network via astute acquisitions and a focus on BetTech.

Original story by: Asia Gaming Brief