Okada Manila widens marketing campaign to attract more foreign players

The major Japanese-owned integrated resort in Manila expects to ride on the country’s tourism boom; the casino, operated by Tiger Resort, Leisure and Entertainment, Inc., to ramp up marketing operations amidst a slowdown this quarter.

Original story by GGRAsia

Japanese gaming conglomerate Universal Entertainment Corp says the Okada Manila casino resort, in the Philippine capital Manila, will be expanding its marketing activities to attract customers from elsewhere in Asia.

In its second-quarter earnings report, Universal Entertainment mentioned that Okada Manila is currently promoting the “Okada Manila Go” marketing campaign. The activity involves a weekly draw for all of the complex’s “gaming members” in the Philippines, for a chance to win travel prizes, including round-trip tickets to Manila and free hotel stays, according to the firm.

“This campaign is currently only in the Philippines but is expected to be expanded to include gaming members in other countries too,” stated the parent company on Wednesday.

“To bring in more foreign tourists, we will also increase marketing activities in several Asian countries,” said the firm. The campaign, it added, “is also aimed at raising awareness of the Okada Manila brand in the Philippines and other countries.”

The company additionally said it expected recovery in foreign-visitor volumes to the Philippines “to continue in 2023”, as the “impact of the pandemic on travel and other activities declines”.

In its Wednesday filing, Universal Entertainment said that “one priority” for the Manila property was to “increase the scale of online games that can be played within the Philippines,” in order to “continue to attract an even broader range of local visitors in the gaming business.

The development comes after a recent report that major casino operators in the Philippines have reported slowdowns. Private casinos in the Philippines and that of state-owned PAGCOR have reported a slow-down this quarter, with gross gaming revenues falling by 2.2% quarter-on-quarter to Php68.9 billion (US$1.22 billion). Okada Manila and Solaire – saw their 2Q GGR decline by 4.3% to Php43.47 billion (US$771 million) while Clark casinos fell by 5.1% to Php7.86 billion (US$139 million).

To learn more insights about Okada’s efforts to ramp up its marketing efforts, read the original article by GGRAsia at https://www.ggrasia.com/okada-manila-to-expand-marketing-eyes-overseas-patrons/