SIS announces partnership with Korea Racing Authority

Sports Information Services, or SIS, has announced a partnership with the Korea Racing Authority to bring top-notch horse racing events from Korea into its live racing lineup. With this deal, operators worldwide will have access to 1,800 races annually, including 202 events from Busan and Seoul.

With live coverage of horse racing events, including live streaming photos, statistics, and on-screen visualizations with betting triggers, SIS offers 24-hour live betting channels. Following the recent addition of race videos from Australia and South Africa, this is the next phase in SIS’s global expansion.

Conall McSorley, SIS Head of International Horse Racing, EMEA, emphasized the increased betting possibilities available to operators and customers worldwide and voiced confidence in the quality of Korean racing. It is anticipated that both operators and bettors would react favorably to SIS’s proficiency in pricing markets and skilled traders.

Head of International Races and Relations for the Korea Racing Authority SuHyeong Lee praised SIS’s track record of producing top-notch international racing programming and expressed excitement about the partnership’s potential to raise exposure to Korean racing. They anticipate that this partnership would boost interest in Korean horse racing on a global scale.

Original story by: Gambling Insider