Vietnam’s Grand Ho Tram reveals new corporate identity

The Grand Ho Tram, a significant integrated complex in the southern region renowned for its prowess in hospitality and entertainment, has unveiled Quan Vui as its new corporate identity.

In an effort to redefine leisure and strengthen its reputation as a destination for enjoyment, the brand places a strong emphasis on vitality, freedom, and happy moments.

The crane and the concept of “Quan Vui” (Funny District) served as inspiration for the new logo, which demonstrates the complex’s commitment to providing a lively and entertaining environment. The Grand Ho Tram has shown resilience in the face of challenges posed by the COVID-19 outbreak and disruptions to the supply chain. It has actively participated in government efforts to combat the disease while ensuring business continuity and employee retention.

The Grand Ho Tram has launched new services and planned activities to support the nation’s overall recovery and the expansion of tourism in the province of Ba Ria-Vung Tau as the economy starts to recover from the epidemic. In addition, the complex has promised to fulfill state tax obligations and provide employment for nearly 2,000 individuals.

The Grand Ho Tram’s commitment to providing outstanding experiences is shown by the opening of the Ixora Ho Tram by Fusion Resort, which has 46 villas and 164 apartments that meet 5-star standards. The integrated entertainment complex includes The Bluffs, a well-known Asian golf course, a theater, an indoor gaming zone, a network of restaurants and bars, and three upscale spas.

Walt Power, the CEO of Grand Ho Tram, emphasized the brand’s aspirations with Quan Vui, calling it an exciting journey. Quan Vui is marketed as a haven where guests may embrace who they really are, engage in a vibrant environment, and have fun in a number of ways. The entrance’s crane theme is a representation of Quan Vui’s carefree nature and his commitment to environmental preservation.

The three main tenets of Quan Vui are: “fun and freedom,” which refers to offering visitors revitalizing experiences in keeping with the spirit of freedom; “responsible and caring,” which refers to pledging to protect the environment and endangered sarus cranes; and “always bringing new experiences,” which refers to introducing novel and exciting activities.

The Grand Ho Tram organized “VUI Fest,” an event that included colorful kite flying, horse racing performances, and a pool party with a DJ to commemorate the launch of Quan Vui. In order to keep everyone involved in the Quan Vui excitement, the complex plans to hold daily lucky draw gift-giving events throughout December.

Related Article About: The Grand Ho Tram

Original story by: VN Express International