Entain Signs $5M Extension With Racing and Sports

RAS Technology Holdings, the Australian company that powers Racing and Sports has announced a $5-million extension to its current contract with Entain. RAS will offer fresh thoroughbred content from important racing jurisdictions, together with global greyhounds’ live feeds and analytic data. Entain recently appointed Shailendra Maurya as Ladbrokes Coral’s chief technology officer.

Entain Will Use RAS’ Content Across Its Australian Brands
The deal will allow the FTSE100-listed gaming betting and gaming company to use RAS’ racing content across its brands in Australia. The list includes Neds, Ladbrokes, Bookmaker, and Betstar. Entain will also benefit from RAS’ Global Ratings framework. This framework is used by the company’s trading divisions to generate pricing feeds and mathematical models.

The chief executive officer for Entain Australia Dean Shannon recognized Racing and Sports’ proven reliability and consistency as a “provider of high-quality data and live feeds”. He added that taking their partnership to a new level would, therefore, make “complete sense”. Shannon also commented that Entain Australia “prides itself” on being focused on customers, while expressing the importance of offering the freshest and most accurate information in formats that are easy to access. Entain’s CEO also spoke about RAS’ “strong heritage” in the industry, aligned with its continuous interest in innovation and enhancement. Shannon added that the two elements perfectly mirrored Entain’s vision.

Source: https://www.gamblingnews.com/news/entain-signs-5m-extension-with-racing-and-sports/