NFL appoints its first ever dedicated sports betting executive

June 30, 2022 World Sports

The NFL has announced a brand new role and appointment to oversee its sports betting business dealings.

David Highhill has been named the new Vice President and General Manager of Sports Betting, in a move designed to fortify the NFL’s position in the burgeoning US sports betting industry.

Highhill has worked with the NFL for over 10 years, moving into his new role from his previous position of Vice President of Strategy and Analytics in the corporate strategy group.

Speaking to ESPN, he said: “It’s a growing market, it’s grown a lot in the last three or four seasons. What’s ahead is the exciting part of the opportunity.”