Digital Marketing Manager
JOB DESCRIPTION:
- We are seeking an innovative channel marketing manager to plan and oversee the implementation of our marketing strategies across all available channels. You will be developing channel-specific marketing strategies, planning marketing campaigns, and managing marketing communications.
- To ensure success as a channel marketing manager, you should demonstrate extensive knowledge of channel marketing strategies and experience in a related industry. An outstanding channel marketing manager will be someone whose expertise results in optimized marketing strategies and increased profitability.
- Evaluating and improving existing channel marketing strategies.
- Developing new channel marketing strategies and implementing marketing plans.
- Targeting specific channels to promote products and services, including pay-per-click advertising, social media platforms, emails, website contents, and SEO strategies.
- Analyzing market data, trends, consumer preferences, and competitor behavior to optimize marketing strategies.
- Determining which platforms to advertise on and adapting campaigns accordingly.
- Gathering marketing campaign data, evaluating the impact of strategies, and reporting the results.
- Deploying channel marketing strategies in collaboration with the project marketing manager and CEO.
- Overseeing the channels team and documenting processes.
- Formulating internal process flow for channels team.
- Managing all marketing campaign communications and establishing strong partner networks.
- Keeping track of and implementing the latest marketing technologies and techniques.
- Bachelor’s degree in marketing, advertising, business, or in a related field.
- A minimum of three years’ experience in channel marketing focused on B2B Channels for online gaming industry.
- In-depth knowledge of current digital marketing technologies and techniques.
- Proficiency in channel management software.
- Exceptional analytical and strategic thinking skills.
- Superb leadership, communication, and collaboration capabilities.
- Excellent time-management and organizational skills.
- Advanced ability to drive creativity and innovation.
- Able to speak and write the English and Chinese language proficiently.