Content Manager
JOB DESCRIPTION:
- We are looking for a highly analytical thinker with an audience-first mindset for the role of Content Manager. Candidates will be experts on social media, google and channel analytics, understand the advantages and shortcomings of each platform and know how to utilize data in formulating a campaign strategy.
- Content Manager duties include producing and publishing content, writing, editing and proofreading, formulating content strategies and managing a content team, among other tasks.
- He or she should be comfortable finding creative ways of building an online presence, as well as using analytics in the formulation of a content strategy.
- Orchestrating content strategies across all online and offline platforms.
- Driving traffic and engagement that translates to sales and brand promotion.
- Measuring the results of marketing activity to inform future marketing campaigns.
- Managing a team of writers, illustrators and data analysts.
- Implementing SEO best practices.
- Knowing which platform different kinds of content are best suited to.
- Designing and implementing creative marketing strategies to disseminate content.
- Writing, editing and proofreading content.
- Managing a content team consisting of writers, graphic designers, videographers, etc.
- Formulating a cross-platform content strategy.
- Track web analytics to ascertain content engagement levels.
- Bachelor’s degree in Marketing Communications, Journalism, English or related field.
- Experience with online and offline community building.
- At least 5 years of experience in iGaming industry
- Data-driven and highly analytical.
- Proficiency with Google Analytics.
- Proficiency with social media analytics.
- Excellent written and verbal communication.
- Adept at keyword placement and SEO best practices.
- Highly computer literate and advanced knowledge of HTML.
- Proficiency with popular content management systems.