Entain Australia partners with AHA NSW

October 10, 2022 World Industry Updates

Entain Australia and AHA New South Wales have partnered to bring digital wagering competition to NSW hotels for the first time.

The deal will allow Entain Australia to promote its digital wagering brands Ladbrokes and Neds in NSW pubs through a new advertising and sponsorship arrangement.

“The reasons for this new partnership are simple,” said AHA NSW CEO John Whelan. “For decades now, many NSW hotels have operated PubTABs for Tabcorp at a significant loss – primarily due to high Sky Channel and EBT (betting terminal) fees. In country NSW it’s even worse, with the majority of country pubs currently running their PubTAB at a loss.

“Today’s partnership with a world leader in Entain will finally give NSW hotels competition and choice.”

NSW pubs which decide to enter into such sponsorship arrangements will display in-venue advertising for Ladbrokes or Neds, with NSW hotels to continue to operate Tabcorp’s retail wagering in their venues.

Entain noted that customers in pubs will continue to do as they do now; place cash bets via the TAB betting terminal or bet on their phone via the bookmaker of their choice.

Entain Australia CEO Dean Shannon commented: “We applaud AHA NSW for their vision in agreeing to work with us to bring this partnership to life.

“While there is still value in more traditional cash retail wagering, there is a highly engaged audience of punters who like to go down to their local for a bet with their mates, and how they do that has evolved.

“This partnership recognises that evolution and is about offering choice for the benefit of AHA NSW members and their patrons. There is no reason why traditional cash wagering can’t co-exist in a hotel, alongside an advertising sponsorship arrangement with Entain that promotes the digital offering of one of our leading brands.”