Marketing Channels Development Manager

JOB DESCRIPTION:

Researches and analyses market trends, demographics, pricing schedules, competitor products and other relevant information to form marketing strategies for both the company and its client companies.
Overall in-charge of identifying the company and its clients’ ideal channel programs through extensive research and studies.
Identifies, develops, expands and create online and offline marketing channels for each client both locally and internationally.
Evaluate each and every channels’ effectiveness by validating each marketing qualified leads
Continuously grow, improve, and find new channel partners for each client.
Create and maintain relationship with channel partners.
Devise advertising strategies and negotiate contracts with potential advertising partners
Identify the most cost-effective channels (or affiliate / partnership programs) for each client to continuously lower or maintain advertising cost and making sure it’s within the budget allotted.
Develop new and advance digital marketing channels to adapt to the current trend and situation.
Responsible for start-up company requirements for the whole of marketing channel development department
Interview, hire, train and evaluate channel marketing team
Create the job description and KPIs for each team member
Develop standard operating procedures for each service offered as well as channel development procedures for each client
Identify manpower requirement as the business expands and interview, hire and train new marketing employees
Effectively communicate with the content team for the team to be able to prepare necessary content strategies and creative output for each identified channel of each client.
Create a database and continue to expand networks and contacts that would make the need to reach them accessible.

JOB REQUIREMENTS:

Bachelor’s Degree or Master’s Degree in Marketing, Business administration
Has eight to ten years’ experience as a marketing manager or digital marketing manager
Knowledge in use of specific tools to assist with market study
Proficient communication skills in English language
Knowledge of specific software program including Microsoft Word, Powerpoint and Excel
Wide range of marketing and advertising knowledge from digital marketing, social media marketing, search engine marketing, public relations, above and below the line advertising
Creative and can think out of the box
Eager to learn, adjust and willing to be in a start-up company.
Professionalism is always expected (avoid absences and tardiness)
Friendly and professional demeanor
Willing to work on weekends