Soft2Bet appoints new Chief Business Development Officer

Martin Collins has been named as Soft2Bet’s Chief Business Development Officer. Soft2Bet is a well-known supplier of player account management (PAM) platform services for sportsbook and iGaming operators. Collins will guide Soft2Bet’s progress in the international B2B betting and gaming industries because of his considerable expertise in the iGaming industry. This will help Soft2Bet stand out in a crowded field.

With its headquarters in Santa Venera, Malta, Soft2Bet has already achieved progress in the regulated markets of Europe and is now looking to expand into the worldwide B2B sector. Collins is a strong candidate for this leadership position given his illustrious background in the iGaming sector. He expressed faith in Soft2Bet’s capability to provide distinctive and adaptable solutions to significant market players.

Collins was formerly the Director of Sales and Business Development at Gaming Innovation Group (GiG). His hiring fits well with the strategic goals of Soft2Bet for growth and the exploration of new business prospects.

For Soft2Bet, which just obtained operating licenses for significant European nations including Greece and Romania, this strategic move comes at a critical time. Collins’ experience will be useful in developing current areas like Italy, where Soft2bet has a significant presence.

Uri Poliavich, CEO of Soft2Bet, expressed excitement about Collins joining the team and stated the view that his vast expertise and experience would help the business reach new heights in the global B2B betting and gaming sectors.

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Original story by: GamblingNews