SOFTSWISS Game Aggregator collaborates with innovative game provider Ready Play.

The leading aggregation platform, SOFTSWISS Game Aggregator, is expanding its reach through a strategic partnership with game provider Ready Play. This direct integration aims to enhance the platform’s game portfolio by incorporating a diverse selection of immersive slot games, strengthening its position in the global iGaming market.

With a 20-year legacy and certification from the Alderney Gaming Control Commission, Ready Play brings exciting possibilities for existing clients of SOFTSWISS Game Aggregator. The collaboration promises a more comprehensive service, offering players an unparalleled gaming experience.

Ready Play distinguishes itself through internally crafted innovative features like the gamified slots ‘Reel Bingo’ and ‘Snakes & Ladders,’ adding an extra layer of entertainment to the player experience. Notably, these features are grounded in thorough statistical data and analysis, aligning with the mutual commitment of both the provider and the Game Aggregator to enhance user experiences through research.

During the content production stage, Ready Play engages real players in game testing, allowing the provider to create a distinct gaming experience, gather valuable feedback, and refine its products accordingly. This approach resonates with the ethos of SOFTSWISS Game Aggregator, which consistently conducts research among its client base to offer exceptional gaming content.

Gregory Penkov, Head of Sales at SOFTSWISS Game Aggregator, emphasized the importance of collaborations with providers like Ready Play, stating, “Collaborating with providers like Ready Play allows us to sustain our leading positions.” Grant Benson, Commercial Officer of Ready Play, expressed excitement about making top-quality games accessible through SOFTSWISS Game Aggregator, reaching diverse audiences and opening new business opportunities.

This partnership follows SOFTSWISS Game Aggregator’s recent announcement of a cross-product integration with the SOFTSWISS Jackpot Aggregator, enhancing its capabilities and catering to the active utilization of sports betting by clients on the aggregation platform.

Original story by: IAG