Based on information from the SOFTSWISS gaming platform, Asian gamblers at online casinos have different preferences than European players. Asian players are distinct from other players with average wager amounts that are around 2.5 times higher than those in Europe and more than four times higher than those in Latin America.
Furthermore, according to the study, Asian players are more inclined than European players to choose mobile betting (71.6% vs. 68.3%). Even still, Asia has much fewer female players than Europe (18.1%) and Latin America (17.4%), with only 6.2%.
More than 80% of all games played in the Asian market are slots, indicating their unique appeal. Darya Avtukhovich, Head of SOFTSWISS Casino Platform, suggests that operators serving the Asian market should include traditional regional games in their catalogs. This entails introducing popular Asian symbols like dragons along with well-known table games like Mahjong that can be played online. An online casino’s possibilities for the Asian market may be substantially increased by including wagers on regional sports like muay thai and kabaddi in addition to popular international sports.
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Original story by: IAG
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