Impact of Sportsbook Features on iGaming Revenue in Asia

A huge population and bright economic outlook make Asia a viable area for the iGaming sector. An estimated $72.2 billion was made through iGaming in Asia in 2019, with wealthy nations and areas including Macau, the Philippines, and India among the most avid bettors. However, the region is made up of nations with distinct economies and cultures, and each nation need a special approach to cope with the various economies and cultures. This explains why operators require a sportsbook that is adjusted to each country’s requirements.

Sportsbooks for Asia need a few key qualities in order to properly serve the diverse Asian market. Here are a few examples:

Localization

You must take into account the social values and legal issues of each nation if you want to flourish in Asia. Knowing your players and providing them with material that is specific to their nation is a terrific method to capture their attention. When localizing, a number of variables are taken into account, including preferred content providers, sports, leagues, languages, views, and odds formats. With over 200 sports to select from, including basketball, UFC, badminton, Muay Thai, and football, having a sportsbook customized to your players’ individual preferences would thus be ideal. The sportsbook is best to be specifically designed for the Asia-Pacific region.

Language is another key element in a successful localization because there are significant linguistic disparities among Asian nations and areas. In an effort to make localization for clients in Asia simple and help them reach all the bettors in the region, a platform’s sportsbook should be available in a variety of languages such as Thai, Chinese, Japanese, Hong Kong Cantonese, Korean, Bahasa Indonesian, and Vietnamese.

Multi-device solutions

According to statistical data, the Asian market still favors conventional desktop computers, but a new trend has evolved whereby smartphones are increasingly being utilized as betting devices. This change can be ascribed to the extensive use of digital mobile platforms as well as the easier accessibility of smartphones and the Internet.

The success of the industry has been largely attributed to these innovations, particularly as more young people are becoming interested in digital and on-demand entertainment. An iGaming platform should keep up with the trend such as providing light web versions in addition to iOS, Android, and Windows apps and create SMS like Telegram betting packages for gamers in places with poor or complicated infrastructure.

Streamlining user navigation

For websites to retain and engage users for extended periods of time, they must be user-friendly. If your website is extensive and intuitive to use, users will have no trouble finding the information they require. This is crucial for Asian betting websites because they can help Asian players concentrate on the task at hand rather than becoming distracted by navigation with a user-friendly design and simple interface.

Flexible means of payment

Players need a convenient way to make payments in order to bet, and depending on their location, each player has a favored method. As a result, owners of iGaming companies in Asia must offer a variety of payment alternatives to their customers. E-wallets are the most popular form of payment among Asian players, followed by credit/debit cards and wire transfers. An iGaming platform may best have a comprehensive payment system in Asia which enables users to conduct transactions without using credit cards, as well as a wide range of additional payment options.

iGaming platforms need to make sure that customers have the freedom and ease of transacting using alternatives catered to their needs with the availability of more than 300+ payment methods. Wire transfers, QR payments, electronic wallets, mobile payments, and other methods of payment may be available in the region.

Integrating esports

More than half of Esports betting revenue comes from Asian countries, and operators are looking for ways to make it easier for bettors to access and wager on their favored competitions. Young people (18–25) make up the majority (78%) of Esports bettors in the area and are the iGaming sector’s future. 24 percent of Esports bettors also occasionally wager on traditional sports, compared to 64% of bettors who only wager on Esports.

This betting trend must be thoroughly understood by an iGaming platform, which must also offer all the resources required for your company’s success. They must provide both well-known games from the Asian region and uncommon ones, such as:

• An extensive selection of the most widely used bets on games including Call of Duty, Dota 2, Counter-Strike: Global Offensive, Valorant, Warcraft III, League of Legends, PUBG, and Rocket League
• Mobile or Video games currently in vogue, such as Sonic, Cut the Rope, and Angry Birds
• Along with exclusive bets on occasions like the Rocket League Oceania & AORUS South Asia Cup and the performance of certain players, cybersports include football, hockey, cricket, and golf
• A complete Esports betting platform offers live betting around-the-clock on more than 60 games in a dedicated live zone that is designed specifically for Esports fans.
• With the help of our multi-live function, players can effortlessly follow a number of events in real-time from a single window, which improves their betting experience.

There is no denying that gambling is ingrained in the culture of many Asian nations, and as a result, the region is the home to a number of successful iGaming businesses. Although the Asian iGaming market is incredibly lucrative, operators must make sure their sportsbook is localized and suited for it.