Esports stakeholders willing to spend, under the right conditions

Esports stakeholders are indeed willing to spend – but only under the right conditions.

Stephen Hanna, Director of Global Strategy & Partnerships at ESIC argued that to do esports right two things are needed: the operator needs to identify the archetype that yields the desired spend stream, be that the propensive shoppers, gamblers, diners, drinkers, or clubbers.

Step two is to engage the gamer community from the start or risk incurring in total rejection from the same target market you’re aiming to grow. In a fire side chat, Marek Suchar, managing director, at esports operator Oddin.gg argues why should care about the pandemic resistant phenomenon that is esports.

Source: https://agbrief.com/intelligence/deep-dive/08/08/2022/esports-stakeholders-willing-to-spend-under-the-right-conditions/