APE white paper on metaverse for casino resort marketing

July 27, 2022 Emerging Markets

Hong Kong-listed Asia Pioneer Entertainment Holdings Ltd (APE) has issued a “white paper” on the advantages for casino operators in using new-generation 3D digital imaging known as the “metaverse” for consumer marketing. The company has been mainly known as a distributor and technical support provider for third-party casino equipment sold into Macau and other Asia Pacific markets.

In March, Asia Pioneer said it had formed a new unit to develop business related to the metaverse. The latter is a network of virtual worlds presented via 3D imagery (APE example pictured), and focused on social connection. Such technology is already used by retailers and other service providers to offer an alternative to simply either in-person shopping or browsing a service provider’s standard website.

In June, Asia Pioneer launched what it termed a “Mini Macau metaverse experience”, which it says allows people to experience virtually, online, the city’s main tourism attractions. Players can also complete in-game challenges and earn prizes that can be redeemed when they visit Macau, according to the firm.

Asia Pioneer’s newly-issued white paper discusses what it terms its “Resortverse project”, which it said it has been “developing to bring resort and travel destinations into the metaverse”.