Grand Hyatt Jeju finds success during pandemic by expanding choices for customers

December 31, 2021 Emerging Markets

Two new skyscrapers appear in sight from an airplane descending to the tarmac on Korea’s favorite vacation island of Jeju. Standing near the island’s international airport is Grand Hyatt Jeju within Jeju Dream Tower, which opened in December of last year, the first urban integrated resort in the country.

With some 1,600 rooms in two towers, Grand Hyatt Jeju is the second-largest Hyatt property among more than 1,100 across the globe and so far the biggest in Asia. Visited by over 1.3 million people within a year since its opening, the integrated resort has quickly become a leading tourist attraction of the island.

Undeniably, Jeju Island has been the top beneficiary of the closure of international borders during the COVID-19 pandemic. But besides the advantage of the time of the opening, the key to the hotel’s success lies in expanding customer choices, according to Paul Kwok, the general manager at Grand Hyatt Jeju.

“Just 10 minutes away from the airport, the hotel provides guests the convenience to enjoy our facilities and services as soon as they touch down on Jeju Island. The centralized location of the Hyatt is close to the main traffic highway guests use to travel to other sightseeing attractions directly,” Kwok told The Korea Times via email interview.