Sotheby’s Makes First Crypto Investment, Backing NFT Startup Using Ethereum Blockchain

October 22, 2021 Blockchain Industry Updates

Sotheby’s, the world’s largest art and luxury auction house, is betting on the digital art world by joining a $20 million seed round investment in Delaware-based NFT studio Mojito, joining the likes of Future Perfect Ventures, Creative Artists Agency and NEA’s Connect Ventures.

The investment values the firm at $100 million, according to a statement, and Future Perfect partner Jalak Jobanputra will take a seat on the company’s board. Mojito plans to use the new capital to develop its engineering teams in order to continue building the Mojito platform, and to create more partnerships to launch brand-specific non-fungible token (NFT) marketplaces that work differently from today’s standard of Amazon and eBay-type platforms.

Sotheby’s joins the increasing number of traditional art dealers and collectors adopting NFTs as part of their repertoire, as digital art keeps gaining momentum. But Sotheby’s is taking its relationship with digital art a step further by making its first investment in a crypto company, betting on the success and prevalence of NFTs and other crypto assets as serious marketable goods.