Euro 2024 Fuels Asian Sports Tourism Boom and Betting Concerns

Asian sports tourism to Germany is surging as a result of the UEFA Euro 2024; reservations from China alone have increased by 132%.

It is anticipated that this trend, which is being pushed by Asia’s growing football fervor, would significantly improve the German hotel industry.

The excitement is dampened, though, by worries about illicit sports betting. Because internet wagering is so convenient, Hong Kong authorities issued a warning about a possible rise in this kind of behavior.

This comes amid similar worries in Thailand, where authorities are putting together a task team to stop illicit betting, given that the tournament is expected to bring in over $1.8 billion in wagers.

The theme of Euro 2024 is the growing convergence of sports betting and tourism, particularly in Asia.

While supporters flock to experience the culture of European football, officials are debating the possible downsides of this booming sector.

Original Story by: Asian Gaming Brief