Half of Macau’s promo travel offers for int’l visitors in 2024 focus on air-ticket discounts: MGTO

About half of Macau’s promotional travel offers for foreign visitors in 2024, according to the Macao Government Tourism Office (MGTO), will focus on lowering flight ticket prices in an effort to draw in more travelers from outside the Greater China region.

Travelers from outside have been offered a total of 250,000 promotional incentives by the MGTO since January. These offers include hotel stays, travel packages, and transportation to Macau.

Although the precise amount of money allocated for these incentives remains undisclosed, the government of Macau has allocated MOP235 million (US$29.2 million) for travel marketing initiatives targeted at international tourists in 2024.

Of the 250,000 offers given by MGTO to visitors from outside the Greater China region, 49% are international airfare savings provided by various airlines. These savings include partnerships with Air Macau, which provides discounts or “buy one, get one free” offers, subject to specific conditions requiring qualified travelers to stay in Macau for a certain amount of time.

Additionally, MGTO plans to collaborate with other international airlines in order to provide travelers departing from Malaysia, Singapore, the Philippines, Thailand, South Korea, and North America with special prices. There’s a chance that these promos will include limited-time special airfare prices.

In addition to airline incentives, free bus or ferry tickets are included in 46% of the promotional offers for foreign visitors landing at Hong Kong International Airport. Passengers aboard international cruise ships that call in Hong Kong may also benefit from cheaper transportation costs to Macau.

The remaining five percent of MGTO’s advertising incentives are for travel packages, which might consist of hotel stays, reduced event tickets, or restaurant savings.

A total of 2.86 million tourists visited Macau in January; of them, 93% were from the Greater China region, which includes Taiwan, Hong Kong, and mainland China. The remaining 3% came from other markets. The Philippines, Indonesia, and South Korea were the top three foreign source markets for January visitor arrivals.

Original story by: GGRAsia