Trinity Gaming India launches Gamerz Night Live with Lenovo, Intel, YouTube

A virtual gaming campaign called Gamerz Night Live, introduced by Trinity Gaming India, has drawn an incredible 10 million users. The initiative, which is being carried out in collaboration with YouTube, Lenovo, and Intel, is meant to assist the Indian creative community.

More than a hundred artists from throughout the nation have been able to display their abilities thanks to this endeavor. Helping up-and-coming musicians sell their music, create their brands, and share the limelight with more seasoned producers is its main objective. Along with local, micro, and small artists from throughout the country, the event included well-known content producers and influencers including Mortal, Scout, and Regaltos.

The campaign aired across 14 episodes over the period of eleven weeks, generating over six million views. Fifteen of the episodes are available on YouTube. With more than ten million views, the Gamerz Night Live account is used to share episodes, highlight reels, interesting stories, and group posts.

The program is housed on YouTube Gaming, which is renowned for featuring some of the most well-known game designers, events, and exclusive moments.

Abhishek Aggarwal, the CEO and co-founder of Trinity Gaming India, emphasized the company’s commitment to provide developers a platform that is focused on growth. “Through Gamerz Night Live, we are offering unprecedented opportunities for creators nationwide, regardless of size or follower count,” he said. The positive trajectory and encouraging answers underscore the outcomes, guaranteeing a more substantial presence in the gaming business in the next year.”

Games like Battleground Mobile India (BGMI), Valorant, CS Source 2, Fall Guys, Among Us, Prop Hunt, and GTA V are played by campaign participants. In addition to content creation, the partnership includes team-based competitions in CSGO, Valorant, and BGMI.

With a focus on inclusivity and diversity in gaming celebration, Gamerz Night Live showcases beloved games and performers in an effort to reach a national audience. The last day of the event is set for December 2023.

The first intellectual property for recreational gaming in which producers of all sizes work together to create an engaging gaming experience is Gamerz Night Live, according to Anita Kotwani, CEO of Dentsu’s South Asia Media and Dentsu Gaming Lead. Thanks to their gaming-focused products, Lenovo and Intel have established a sizable market share. Kotwani claims that Gamerz Night Live enables Lenovo and Intel to advertise their products to a target population that is appropriate for their marketing objectives.

Related Article About: India’s iGaming

Original story by: European Gaming