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InGame Esports achieved double recognition at Dragons of Asia awards

December 21, 2023 Sri Lanka Events & Announcements iGaming & Gambling

InGame Esports, a famous Gaming & Esports Agency, received both the Bronze Award and the coveted Black Award (Merit) at the prestigious Dragons of Asia awards.

The Bronze Award was given to the agency for their outstanding work on the “Dialog – SLESA All Island Free Fire Championship” campaign, which was created in partnership with the Sri Lanka Esports Association (SLESA) and Dialog. InGame Esports also received the Black Award (Merit) for its revolutionary “ViewSonic Gaming South Asia Metaverse Launch” campaign, which was carried out in collaboration with ViewSonic Gaming Sri Lanka.

The Dragons of Asia awards, which recognize excellence in marketing efforts in the Asia-Pacific region, recognized InGame Esports for its unique and influential strategies.

The first South Asian metaverse was launched with the partnership of InGame Esports and ViewSonic Gaming. The campaign, which was intentionally timed to capitalize on the Metaverse movement of 2022, targeted gaming fans in Bangladesh, Myanmar, and Sri Lanka. Influencer marketing, which included non-fungible token (NFT) avatars for key gaming influencers, gave a one-of-a-kind and customized touch to the outreach. The campaign was a huge success, demonstrating InGame Esports’ expert awareness of the Metaverse movement and close involvement with the gaming community.

The “Dialog – SLESA All Island Free Fire Championship” campaign, a cooperation between SLESA, Dialog, and Gamer.LK, was notable in the esports and gaming sector. Despite funding limits, the competition was able to reach every area in Sri Lanka by using Gamer.LK’s strategic insights and the credibility of SLESA and Dialog.

InGame Esports maintains its position as a market leader in gaming and Esports marketing, with the Dragons of Asia awards demonstrating their inventive and effective campaigns that connect not just inside the gaming community but also with a larger audience.