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NFL sees sports betting increase thanks to Taylor Swift

October 3, 2023 World iGaming & GamblingSports

The 12-time Grammy Award winner Taylor Swift recently went to a Kansas City Chiefs NFL game, which generated media attention and social media discussion. Her attendance at Chiefs games may be advantageous for bookies, despite some NFL fans being weary of the spotlight.

Since Swift’s attendance at a Kansas City game, Tipico Sportsbook, which has locations in Colorado, Iowa, New Jersey, and Ohio, has seen a large rise in wagering activity on the Chiefs and their star player, Travis Kelce. Between weeks three and four, wagers on the Chiefs increased by 27%, while wagers on Kelce’s player prop increased by 115%. In addition, wagers on Travis Kelce scoring a touchdown rose by 122% from week three to week four.

Swift and other famous people were present at the fourth-week NFL game between the Kansas City Chiefs and the New York Jets, which accounted for 23% of Tipico’s weekly activity.

Kelce’s performance in the game undoubtedly led to losses for those who gambled on him despite the heightened interest and wagers. With just 60 yards after six receptions, Kelce fell short of the 71.5-yard receiving yard over/under line. Those who gambled on Kelce to score at any point during the game lost their wagers since the Chiefs, who were odds-on favorites by around 8.5 points, won by only three points and Kelce failed to score a touchdown.

Original story by: Casino.org

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