Light & Wonder inks deal with Warner Bros; to onboard hit Willy Wonka-themed game

US-based gambling systems and machines manufacturer Light & Wonder inks deal with entertainment giant Warner Brothers in a multi-year partnership

Press release of Light and Wonder featured in BusinessWire

Light & Wonder, Inc. has announced an expanded multi-year global licensing partnership with Warner Bros. Discovery Global Themed Entertainment (WBDGTE) to create new worlds of play for customers through Light & Wonder’s content aggregation platform.

Starting with WILLY WONKA™: WORLD OF WONKA, which has been a physical slot machine favorite for decades on casino floors, fans will now get to experience the game online.

“The Warner Bros. Discovery brand portfolio is legendary, and our partnership has led to the creation of some of the world’s most popular casino content, including WILLY WONKA: WORLD OF WONKA,” Light and Wonder said.

The long-term agreement will see Light & Wonder’s in-house game development teams leverage a series of highly successful brand licensing offerings from its long-term partner Warner Bros. Discovery Global Themed Entertainment, with titles across a range of verticals set to hit regulated markets worldwide through the OPENGAMING™ ecosystem.

The deal represents the next phase of Light & Wonder’s omni-channel content strategy, as the Company continues to forge partnerships designed to accelerate its leading position as a premium global content creator.

WILLY WONKA: WORLD OF WONKA will be the first title to be released as part of the expanded licensing agreement. The slot, which successfully leverages iconic characters and moments from the popular 1971 movie Willy Wonka and the Chocolate Factory has been a major hit on casino floors throughout the United States and across the globe.

The digital version of the game encompasses all the excitement of the original and is expected to be released in the US, UK and Europe. A series of further Wonka-themed titles are scheduled to appear on Light & Wonder’s content aggregation platform across all iGaming verticals.

To learn more about the implications of the new partnership and view other disclaimers of both parties, read the full press release at https://www.businesswire.com/news/home/20230712562536/en/