Sega Sammy Strengthens U.S. Online Gaming Push with Stakelogic Acquisition

In a strategic move to bolster its presence in the burgeoning U.S. online gaming market, Japan’s Sega Sammy Holdings has announced the acquisition of Dutch iGaming content creator Stakelogic B.V. This acquisition, executed through its subsidiary Sega Sammy Creation Inc. (SSC), is part of Sega Sammy’s broader plan to expand its gaming business globally.

The definitive agreement, set to close by March 2025, underscores Sega Sammy’s commitment to becoming a creative B2B solution provider, particularly in the North American market. This deal follows the company’s recent acquisition of GAN Limited, a key B2B platform provider in the U.S. and a B2C online gaming operator in Europe and South America.

Stakelogic is renowned for its innovative iGaming content, including slot games, live table games, and hybrid games. The company holds game certifications across 17 territories. This acquisition aims to integrate Stakelogic’s unique offerings with GAN’s platform, enhancing the competitiveness and reach of Sega Sammy’s gaming solutions.

The U.S. online gaming market, comprising sports betting and iGaming, was valued at approximately $12 billion in 2022. It is projected to grow to $27.1 billion by 2027 based on data from MVB Bank’s U.S. Online Gaming Report Spring 2023. This market, with a projected CAGR of 15% for sports betting and 11% for iGaming, presents a lucrative opportunity for Sega Sammy. By entering this market early, Sega Sammy aims to establish a strong foothold and leverage the expected legalization of iGaming in additional states.

Stakelogic’s portfolio includes its pioneering Chromakey Studio technology, which allows for cost-effective and customizable live table game setups, as well as its hybrid games that combine slot gameplay with live casino elements. These innovations are poised to enhance the offerings of GAN’s B2B platform, creating a comprehensive range of gaming services for North American operators.

Koichi Fukazawa, Senior Executive Vice President and Group CFO of Sega Sammy, emphasized the strategic importance of this acquisition. He was quoted as saying in a press release, “We are confident that Stakelogic’s ability to rapidly develop and provide unique, high-quality gaming content will make a significant contribution to our strategy and create excellent synergies through combining with the strengths of our group.”

Sega Sammy’s traditional expertise lies in the development of pachislot and pachinko machines and a significant stake in South Korea’s Paradise City integrated resort. The addition of Stakelogic’s advanced iGaming content to its portfolio signifies a substantial shift towards digital and online gaming, aligning with global trends and consumer preferences.

Read: GAN merger deal with Sega Sammy approved by shareholders

Sources: Sega Sammy