Macau Steps Up Tourism Promotion Efforts with Vibrant Roadshow in Singapore

Following a successful event in Tokyo earlier this year, the Macao Government travel Office (MGTO) and Macau’s six concessionaires performed a dynamic roadshow in Singapore in an organized attempt to encourage travel from Singapore.

The number of tourists from Singapore visiting Macau rose by 263% in the first quarter, placing the country sixth among foreign source markets, after two daily flights were launched between the two destinations.

The MGTO’s international roadshow in Singapore from April 25 to 28 hopes to build on this momentum and attract more tourists from the Lion City.

The roadshow showcased Macau’s multiculturalism and unique “Tourism +” items through vibrant booths inspired by “twisted dice,” all set in Singapore’s premier waterfront district.

Industry participants attended a seminar at the Suntec Singapore Convention Centre in conjunction with the exhibition.

There, representatives from the MGTO outlined Macau’s tourism advancements while peers from the Macau Trade and Investment Promotion Institute (IPIM) talked about MICE and business prospects.

In an effort to establish Macau as the preferred holiday destination for Singaporeans and people from Southeast Asia, the MGTO emphasized its dedication to forging partnerships with airlines and travel agencies in order to carry out customized campaigns.

The government’s goal of increasing tourist source markets and quickening Macau’s rise in foreign tourism is aligned with these actions.

The MGTO has led roadshows as a crucial strategy for drawing in foreign visitors and boosting the tourist industry since Macau reopened in January 2023.

Original Story by: Inside Asian Gaming