Gambling.com Group completes acquisition of Freebets.com, associated assets

The acquisition of Freebets.com and its associated assets has been successfully completed by the Affiliate Gambling.com Group. For the remainder of 2024, the company’s sales and adjusted EBITDA are probably going to be impacted by this recent purchase.

The CEO and co-founder of Gambling.com Group, Charles Gillespie, stressed the significance of the deal, pointing out that although the gambling sector is growing in the US, its historical home of Europe still has a lot of appealing markets. According to Gillespie, this acquisition will change the dynamics of the European online gambling affiliate industry and open the door for Gambling.com Group to expand into new and existing European markets in the future.

As part of the agreement, Gillespie was also thrilled to welcome new team members and introduce them to the organization’s strong technology platform and performance-driven culture.

It was projected that the acquisition will cost between $37.5 million and $42.5 million in total. $20 million was paid at closing, with subsequent payments of between $7.5 million and $12.5 million contingent on the revenue performance of the purchased assets in 2024, and $10 million scheduled for the six-month anniversary.

Casinos.com is an affiliate website that Gambling.com Group launched under its own brand in July 2023. This portal provides reviews, bonus coupons, and affiliate links to online casinos for users. The company also expanded its readership and reached a wider market by partnering with media websites like The Independent, which helped it reach a wider audience for sports betting and online casinos.

Original story by: Gambling Insider