SOFTSWISS presents a list of 56 significant sports betting events scheduled for 2024

SOFTSWISS, a leading global provider of iGaming solutions, has released its Sports Betting Calendar 2024, compiling 56 major sports events into a single, accessible file, offered for free to all.

According to the company, sports events are crucial elements in the promotional strategies of sports betting operators, often driving increased player activity and engagement. Launching or enhancing a sportsbook ahead of major events is a well-known tactic that capitalizes on heightened interest and excitement among sports fans.

Last year, the top five tournaments contributing to GGR growth were identified as the NBA (basketball), the Premier League, Serie A, the UEFA Champions League, and the Bundesliga (football).

Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, emphasized the importance of diversifying betting options across various sports and events to mitigate financial dependence on specific match outcomes. The Sports Betting Calendar covers over 15 sports domains, including major esports tournaments, enabling operators to diversify their offerings strategically.

SOFTSWISS also highlighted the impact of major sports events on other sectors within the gambling industry, including casinos. During events like the FIFA World Cup, there is typically a decrease of 10% to 20% in casino wagering, indicating the significant influence of sports competitions on consumer behavior.

SOFTSWISS Sportsbook representatives will be available to provide further insights on sportsbook launch and promotion strategies during the SiGMA Africa Summit 2024 from March 11 to 13 at Stand 25S.

Original Story by: IAG