NUSTAR launches “I Love Cebu” campaign

A premier music video for the “I Love Cebu” marketing campaign has been released by NUSTAR Resort Cebu.

Earlier this month, the campaign began with a colorful dance flash mob with 50 dancers and over 300 NUSTAR team members, including top executives led by Chief Operating Officer Alan Teo. Dance moves were performed to the tune of “I Love Cebu” in the recently inaugurated Atrium.

The song “I Love Cebu” has a new music video that reinvents it and takes viewers on an immersive visual tour of the must-see sights that characterize Cebu. The movie provides a comprehensive experience for both locals and tourists by highlighting well-known, scenic locations together with significant cultural landmarks.

With a stellar cast of local influencers including Cebuano singers Jacky Chang and the Wonggoys, the video has already racked up over a million views on various platforms.

The NUSTAR Resort and Casino-created “I Love Cebu” ad highlights the island’s many attractions and offers a glimpse of the kind of lifestyle guests may anticipate at the integrated resort.

Original story by: IAG