ParlayBay announces partnership with online gambling platform 96.com

A strategic partnership has been formed between the online gaming platform 96.com and supplier ParlayBay.

As part of this partnership, ParlayBay will provide 96.com access to its cricket content collection, enabling the website to reach a wider audience in Asia.

There is a ball-by-ball microbetting feature in the portfolio, and ParlayBay may modify its content based on the user’s location to provide targeted services to different demographics. One of ParlayBay’s fastest-growing sports is cricket, which had a month-over-month increase of more than 1,000% last month.

Given that this collaboration takes place ahead of the next Indian Premier League (IPL) season in March, it is particularly fitting. ParlayBay plans to assist with marketing and promotion for the IPL premiere.

In a statement announcing the collaboration, Executive Chairman of ParlayBay Fredrik Elmqvist said, “We’re delighted to have reached an agreement with such a prominent Asian brand.”

For his part, John Kay, 96.com’s Commercial Director, said that ParlayBay is an interesting provider that offers its customers engaging material and experiences. They are thrilled to offer their cricket repertoire, which leads the industry, on their site. He expressed hope that customers will appreciate engaging with ParlayBay’s unique activities and experiences, which are made possible by the platform’s built-in marketing tools, such as targeted promotions and free bets.

Original story by: Gambling Insider