SOFTSWISS conducts survey to analyze gambling market trends in 2024

November 24, 2023 World Events & Announcements iGaming & Gambling

One of the top providers of iGaming platforms, SOFTSWISS, conducted a survey to identify important market trends in 2024.

The results showed a notable shift toward platforms that support collaboration, social interaction, and competitiveness inside games. As per the poll, individuals have a greater sense of purpose and community when they possess these attributes. This trend is closely linked to the increasing acceptance of gamification, which blurs the lines between traditional gaming and gambling by offering consumers engaging experiences that go beyond simple gameplay.

The survey indicates that the iGaming business is going through a significant transition, and the next big thing in player engagement is likely to be the integration of social elements. More and more players are turning to online tournaments, challenges, and team competitions to create a social gaming environment that appeals to those seeking companionship in virtual environments that mimic real-world ones.

Apart from the emphasis on social aspects, the report lists other significant business developments that should be watched out for in 2024. A noteworthy change is the increased focus on player welfare, which encompasses player engagement and marketing strategies among other operational domains. This demonstrates how committed the industry is to the safety and general well-being of players, solidifying its image for upholding moral principles and cultivating customer loyalty.

The poll’s respondents cited probable legal repercussions, public awareness, regulatory constraints, media attention, ethical obligations, and public awareness as major forces behind responsible gaming. This acknowledgment shows how dedicated the industry is to upholding socially conscious standards and ethical gaming practices.

Downloadable in its entirety, the SOFTSWISS report provides an in-depth analysis of these developments and demonstrates the company’s commitment to bolstering the iGaming sector at this pivotal juncture.

According to Valentina Bagniya, Chief Marketing Officer of SOFTSWISS, “As an innovative tech company and one of the iGaming leaders, SOFTSWISS recognizes its responsibility as an industry trendsetter.” Particularly at this crucial moment when firms are rewriting their business strategies in anticipation of more notable successes in the next year, this study demonstrates our significant intellectual commitment to the growth of our industry.”