The most recent market evaluations of Macau by Citigroup show significant positive trends in the premium mass gaming sector. November’s average wager per player was HKD22,251 (about US$2,855), which is 37% more than November 2019’s average. With a 38% market share in total premium-mass wager, Galaxy Entertainment Group continued to dominate the industry. The study’s highest average bet per player was HKD26,319.
The positive momentum is attributed to the hosting of concerts in Macau, including those featuring Westlife at The Londoner Macao and the Mandopop group Teens in Times at Galaxy Arena. These gatherings not only attracted sizable attendance, but they also increased the amount of gaming. According to analysts, the total bet seen in the premium mass market in November was around HKD9.5 million, which represents a 9% rise over November 2019 despite 21% fewer participants.
In the total premium-mass wager analysis, Sands China secured a 20% market share, allowing Galaxy Entertainment to keep its dominance. The existence of elite players, or “whales,” who are defined as those who wager HKD 100,000 or more per hand, was particularly noteworthy; in November, 18 of these players were found, five more than in November 2019.
With strong demand at Sands China’s Shoppes at Four Seasons, it was also observed that non-gaming activities, such as shopping, had a positive impact. The results demonstrate how steadfast mainland Chinese tourists’ habits are when it comes to buying expensive goods. Wynn Macau Ltd., on the other hand, performed a little bit better in the premium mass category, dropping from 20% in October to 14% in November of last year. Based on the findings, Macau’s gaming industry is still expanding thanks in large part to the intentional inclusion of concerts and non-gaming events.
Original story by: GGRAsia
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