Wynn Resorts unveils new lifestyle brand

Wynn Resorts Macau launched “Wynn Signature,” a lifestyle brand offering distinctive and sought-after experiences at Wynn properties. This project collaborates with top worldwide businesses to provide world-class food, premium resort experiences, diversions, and upmarket themed events.

Wynn Signature’s activities and experiences will improve tourists’ accommodation and help Macau’s tourism sector thrive sustainably. SW Steakhouse at Wynn Palace had a Wynn Signature launch dinner on September 13.

Wynn Resorts’ dedication to diversifying experiences and giving unique tourist services impressed Maria Helena de Senna Fernandes, Director of the Macao Government tourist Office (MGTO). These measures should boost Macau’s tourist source markets and create value for visitors. Lifestyle brand “Wynn Signature” will advertise Macau as a destination with many unique experiences.

The brand launch will include two big events. First is the “Wynn Signature – Chinese Wine Competition,” where Wynn will work with Chinese viticulturists to promote Chinese wines worldwide. Starting October 1 and before the Macau Grand Prix, the “Wynn Signature – 2023 Hypercar Exhibition” will feature the world’s best limited-edition hypercars.

Linda Chen, President and Executive Director of Wynn Resorts (Macau) S.A., said “Wynn Signature” welcomes guests on a unique Wynn journey of discovery. This new lifestyle brand aims to provide world-class tourist experiences, promote engaging worldwide events, introduce non-gaming activities, and boost Macau’s tourism economy. Wynn Resorts Macau aims to redefine luxury and lifestyle in the area by providing unique experiences.

Original story by: IAG