Melco Resorts & Entertainment, a prominent Macau gaming operator, has introduced the W Macau hotel as part of its commitment to expanding its non-gaming offerings. Situated within the Studio City integrated resort, just a short distance from Hengqin Port, this move aims to enhance Melco’s luxury options in Macau and promote diversification beyond gaming.
Kevin Benning, Senior Vice President and Property General Manager of Studio City, highlighted the broader vision for W Macau, emphasizing a holistic guest experience that surpasses conventional hospitality. The focus is on attracting discerning travelers seeking immersive luxury, offering an array of non-gaming amenities and entertainment that exceeds expectations.
Looking ahead, Benning envisions the Macau hotel industry evolving to meet the growing demand for diverse entertainment experiences and personalized services, particularly within the Greater Bay Area.
The W hotel boasts 557 rooms, each providing city or Cotai views. The interior design draws inspiration from 1950s films shot in Macau, incorporating elements from Hollywood and cinema, reflecting Macau’s culture in a contemporary context.
Melco’s ongoing investments in Macau include the recently opened Epic Tower and indoor water park as part of Studio City Phase 2, involving a $1 billion investment, just the beginning of their new entertainment attractions. This investment falls outside the 10-year gaming license.
Under the new gaming concession effective from January 1st, Melco has committed to investing MOP11.82 billion ($1.46 billion), with non-gaming elements accounting for MOP10 billion ($1.24 billion). Melco’s strategic focus on diversification and providing unique entertainment experiences positions it to thrive in Macau’s competitive hotel industry while setting new standards for luxury and recreation.
Original Story by AGB
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