More youth drawn to iGaming scene through NFTs

With the increasing popularity of Non-fungible tokens or NFTs, younger people are finding more use for them; brand loyalty, sense of community, identity and self expression attract players and draw them into the iGaming scene.

Original story by Kelsey Wilhelm for Asia Gaming Brief

Non-fungible tokens, or NFTs, are increasingly finding their way into the gaming industry – with multiple practical-use cases that go beyond the typical perception of the stylized ape images selling for absurd amounts of money. Insiders point out that this new tech is drawing the younger generation into the iGaming industry – giving them something more relatable than the traditional gambling storyline, and valuable takeaways.

“The iGaming industry has been struggling to attract younger players,” notes Lucie Kadlecova, Chief Marketing Officer for Aviatrix during a panel at the recently-concluded SiGMA Asia iGaming Festival in Manila

“NFTs are one great way to attract this younger audience, they know about the tech and if you offer them something more than a simple slot game, they are more likely to come to your (online) casino, to your game and then come back”.

This extends beyond just the immediate game play.

“You can use the NFTs for player retention and loyalty purposes,” notes the CMO, as the company creates NFTs for the players, based on the company’s own blockchain, and “the more they play, they gain experience and can later trade the NFT as well […] they get more out of the game than playing, enjoying and winning”.

A key aspect of this is tapping into the sense of community which has developed in the online world. In particular, due to the COVID lockdowns, netizens and punters are seeking online interaction, a sense of belonging – something that NFTs could provide.

“Casino players often feel a bit alone, sitting in front of a screen, playing by themselves. With the NFTs we create a feeling of community,” she notes.

Kadlecova gives the example of a recent crash game the group is offering, which allows players to see and interact with each other, “making you feel that you’re part of a bigger community”. Players can identify each other by their NFTs, oftentimes avatars – something used from the iGaming world to metaverse walkthroughs of top fashion shows.

While NFTs come in a wide range of forms, from digital art – such as the Bored Ape Yacht Club intellectual property, which has been widely publicized – to music, to avatars, even to tokens that essentially act as gaming chips – users are still trying to understand why they’re relevant.

Learn more about this exclusive report by Kelsey Wilhelm at

https://agbrief.com/news/elsewhere/26/07/2023/nfts-attracting-younger-players-to-the-igaming-space/