Singapore Tourism Board Inks Three-Year Deal with Flight Centre to Promote Singapore as Holiday and “Stayover” Destination
The Singapore Tourism Board (STB) has inked a new three-year Memorandum of Understanding with Flight Centre Travel Group Limited (FCTG) aimed at driving increased visitation to Singapore via FCTG’s global network.
According to details released by STB, the MOU represents FCTG’s first global agreement with a destination partner since the COVID-19 pandemic. It will specifically target Australia, New Zealand, United Kingdom, USA, Canada and South Africa by offering destination holiday packages as well as “stayover” packages encouraging travellers stopping over in Singapore to stay and experience the city before continuing their long-haul journey.
Aside from joint marketing campaigns, the partnership will also set aside support for FCTG consultants to deepen their knowledge about Singapore through training and familiarization experiences. These efforts, STB said, will equip agents with up-to-date information about Singapore and effectively make them tourism ambassadors, sharing their experience and knowledge with prospective travellers around the world.
“This MOU underscores just how much FCTG values Singapore as a major player in the Asia-Pacific travel market,” said FCTG’s CEO, Graham Turner. “Now that more of the region’s carriers have resumed routes through Singapore, FCTG is excited to work with STB to cast the limelight back on the city and remind the world just what a spectacular travel destination Singapore is.”
STB CEO Keith Tan added, “I am thrilled with this partnership as it enables STB and FCTG to boost tourism recovery around the world. With such a valuable and strategic partner, STB will be able to showcase the many new hotels, experiences and attractions that have been launched in the past few years, so that travellers can experience even more of our beloved Singapore – our City in Nature.”
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