Betfair Promotes Shane O’Driscoll to Marketing Director

Gambling operator Betfair added to its senior management team, appointing Shane O’Driscoll as its new marketing director. Betfair is owned by Irish bookmaking holding company Flutter Entertainment, which recently made sweeping changes to its management team.

The New Marketing Director Rose from the Ground Up
O’Driscoll’s career is a fine example of professional growth. He was very active during his student years with several sales-related positions and a one-year internship as a marketing intern for Swedish multinational networking and telecommunications company Ericsson.

His big break came right after graduating from Dublin City University with a Bachelor’s Degree in Business. He received the position of Online Marketing Manager for the election campaign of Seán Gallagher, who ran for the 2011 Irish presidential elections. Gallagher did not win the presidency, but O’Driscoll’s expertise allowed him to find work in the gambling industry, where he would spend most of his career.

O’Driscoll Spent Most of His Career with Flutter
In November 2011, Shane O’Driscoll started work for gambling operator PaddyPower as sportsbook affiliate managing executive. Over almost three years, he rose to ad operations & RTB manager and worked on developing the company’s trading deck and growing programmatic channel revenue.

After a year-long break working for Chicago-based global e-commerce marketplace Groupon, O’Driscoll got employed by Betfair as head of display, ad operations, marketing tech & SEO. He continued working for Flutter Entertainment and its subsidiaries until the recent day. After eight months at Betfair, O’Driscoll returned to PaddyPower. From 2016 to 2020, he moved from head of display to head of search and head of growth. O’Driscoll then worked directly for Flutter as digital director for Betfair International until his most recent promotion.

Source: https://www.gamblingnews.com/news/betfair-promotes-shane-odriscoll-to-marketing-director/