Yugabyte aims to expand into the iGaming sector, offering scalable, reliable infrastructure to support global gaming and payment platforms, ensuring zero downtime.
After supporting the livestreaming of the 2024 Super Bowl, the company Yugabyte is now setting its sights on expanding its presence in the iGaming sector.
Earlier this year, the Yugabyte team partnered with Paramount+ for Super Bowl LVIII, which attracted over 50 million viewers on February 11, 2024. Considered to be the most-watched and most-streamed Super Bowl ever, the half-time show of the famed football game featured Alicia Keys, will.i.am, Lil Jon, Ludacris, and HER.
Dennis Sze, Yugabyte Head of Sales in South Asia and India, disclosed in an exclusive interview with Asia Casino News (ACN) that aside from targeting FinTech companies, they are hoping to expand their reach to iGaming companies.
"This is something that we see as an oncoming trend. We're starting to see customers in payments adopting this, and we're starting to see gaming customers starting to look into us."
During the 2024 SPiCE Philippines event held at Shangri-La Mactan in Cebu, Sze described their main product as "a cloud native database to enable modern applications and digital experiences."
One of Yugabyte's most impressive showcases was its role in powering the authentication services to support live telecast of Super Bowl on Paramount+. Known for massive viewership spikes, the Super Bowl event tested the limits of Paramount+'s infrastructure to support large scale concurrent workloads.
Yugabyte ensured "100 to 150 million users logging in at the same time within an hour, without downtime, without interruptions, without suffering performance issues," according to Sze. This achievement highlights how Yugabyte's 100% open-source cloud native database can manage large-scale workloads without sacrificing user experience.
The company's clients–including some of the largest names in the financial markets such as MasterCard, Fiserv, Wells Fargo as well as Mindgate in India–rely on its technology to keep critical backend services operational, with zero downtime and real-time scaling during peak traffic periods.
Yugabyte is also central to the infrastructure plans for one of the Philippines' leading financial platforms to achieve zero downtime, transactions consistency and scalability for its core business of payments and digital wallets.
Discussing the reliability of Yugabyte when it comes to these sectors, Sze notes, "both [gaming and payments] cannot afford downtime because it results in revenue loss."
This robust backend enables financial and gaming companies to meet users' demands 24/7. This ensures a reliable gaming and payment experience that users can depend on. Furthermore, Yugabyte's ability to scale as needed without downtime helps its customers to optimise resources and cloud costs.
As the gaming industry expands globally, Yugabyte's flexible architecture has positioned it as an ideal solution for gaming providers looking to offer seamless cross-border experiences.
"Gaming providers need to unify their user data across different countries... without suffering performance implications and data synchronization challenges," Sze explains, emphasizing Yugabyte's ability to handle data continuity across regions.
By facilitating smooth user experiences and real-time data availability, Yugabyte enables gaming companies to offer better user experiences that perform reliably across regions. This capability to ensure uptime and fast data access is particularly crucial as gaming providers cater to a growing global audience.
Yugabyte's goals for 2024 and beyond include continuing its support for high-demand sectors like FinTech and gaming. Sze shares the company's vision, noting, "We are looking to help gaming operators optimize their infrastructure design so that they become more scalable, more portable, [and] more profitable."
Since the eSports sector is booming in Asia right now, how can gaming operators capitalize on this trend?
Sze pointed out: "I think they should really look at technologies that allow them to globalize their business and optimize costs. They should look at technologies that allow them to go across countries and regions with ease, and they should really look at technologies that allow them to maintain uptime without them having to work around it."
The Sales Head said that their cloud native database has proven that it is capable of "handling up to 100 million users logging in simultaneously within an hour. We are confident we can deliver the same level of reliability for the gaming industry."
When asked regarding their projections for the gaming industry for the coming year, Sze commented: "One of the key trends we see in 2025 is that many gaming companies are focused on modernizing their digital experiences. Along with this modernization, ensuring uptime, scalability, and the ability to move data seamlessly across regions is becoming increasingly crucial. This allows brands to expand across countries without losing data."
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