BVGroup has announced the appointment of NBA legend Tracy McGrady as its new Safer Gambling Ambassador
BVGroup has announced the appointment of NBA legend Tracy McGrady as its new Safer Gambling Ambassador in Canada for its flagship brand, BetVictor. This partnership marks a significant step for the company as it emphasizes the importance of responsible gambling within the rapidly growing Canadian sports betting market.
Tracy McGrady, a seven-time NBA All-Star, had an illustrious career spanning 16 years. He played for several teams, including the Toronto Raptors, Orlando Magic, Houston Rockets, New York Knicks, Detroit Pistons, Atlanta Hawks, and the San Antonio Spurs. His exceptional skills on the court and his engaging personality have made him a beloved figure among basketball fans worldwide, particularly in Toronto, where he made a significant impact during his tenure with the Raptors.
During the 1999-2000 NBA season, McGrady teamed up with his cousin Vince Carter, creating a dynamic partnership that thrilled fans and left a lasting legacy in the city. Even after his retirement, McGrady continues to hold a special place in the hearts of Raptors fans and enjoys considerable admiration across Canada.
BetVictor has positioned itself as a responsible gaming platform, offering various tools and services to ensure that Canadian customers can engage in sports betting and online casino games safely. With a commitment to promoting responsible gambling, the company aims to create a secure environment for its users.
In his new role, McGrady expressed enthusiasm about his partnership with BVGroup. He stated, “I’m delighted to continue my close partnership with BVGroup and become BetVictor’s Safer Gambling Ambassador in Canada. Safer gambling is an important issue across Canada, and I look forward to helping to promote this message alongside BetVictor to encourage Canadian customers to bet and play safely and responsibly.”
McGrady’s involvement in this initiative brings a recognizable face to the cause. His reputation as a role model aligns perfectly with BetVictor’s mission to foster responsible gambling practices. Brent Almeida, Chief Commercial Officer of BVGroup, echoed this sentiment, stating, “We are thrilled to have signed Tracy McGrady to BetVictor to promote Safer Gambling. Tracy is a perfect role model, with an amazing career across 16 seasons in the NBA. Aligning with him is a perfect fit for the BetVictor brand.”
The timing of this announcement is notable, as Canada continues to expand its legal sports betting landscape. With more provinces legalizing online gambling, the importance of promoting safe practices has never been greater. McGrady’s role as ambassador aims to raise awareness about responsible gambling, providing resources and information to help players make informed decisions.
McGrady’s transition from NBA superstar to a figure advocating for responsible gambling showcases his commitment to positively influencing his community. The appointment of Tracy McGrady as BetVictor’s Safer Gambling Ambassador represents a strategic move to emphasize responsible gambling in Canada.
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