Robinsons Hotels to invest PHP 10B in new hotels, starting with the luxury NUSTAR Hotel in Cebu, opening later this year as part of its integrated resort.
Robinsons Hotels and Resorts (RHR), a prominent player in the Philippine hospitality sector, has announced a bold plan to invest over PHP 10 billion (US$178 million) in the coming years to develop a series of new hotels. At the heart of this significant capital infusion is the upcoming NUSTAR Hotel, located within its integrated resort NUSTAR in Cebu. Scheduled to open later this year, this ultra-luxury hotel will mark the completion of the first phase of the resort.
According to RHR, a business unit of Robinsons Land Corporation, this ultra-luxury hotel will cater to “discerning local and international guests who seek personalized, world-class experiences.”
Barun Jolly, RHR’s Senior Vice President and Business Unit General Manager, emphasized the hotel’s commitment to celebrating Filipino culture. In the company’s disclosure released on October 3, 2024, RHR announced that it will be constructing the upcoming Fili Hotel in Bridgetowne, a real estate development spanning the border of Pasig and Quezon City.
Fili, which is said to be the first and only Filipino-owned five-star hotel brand, aims to “celebrate Filipino hospitality while setting a new standard in international luxury.”
The new Fili Hotel in Metro Manila will soon rise alongside the Opus Mall and the iconic Victor statue.
In addition to the NUSTAR and Fili hotels, RHR plans to introduce the Grand Summit hotel brand, which will significantly increase the company’s portfolio. RHR will open two additional Grand Summit properties in Cebu and Pangasinan, ultimately raising RHR’s room count to around 1,000 across its various properties. The Grand Summit brand aims to provide a lifestyle experience that integrates local culture, art, and design, offering guests a unique and authentic stay.
Robinsons Hotels and Resorts is confident that these developments will not only bolster its portfolio but also enhance its reputation among globally recognized hotel brands. The company’s strategic investment is expected to drive long-term growth and elevate its presence in the burgeoning tourism and real estate markets in the Philippines.
During the recent IAG Academy Summit held in Manila, Alan Teo, COO of NUSTAR, shared insights with IAG on the ongoing developments within the resort. He highlighted the strong growth trajectory of the property as new facilities are opened. By early next year, visitors can look forward to exciting additions such as the Skydeck, which will feature a glass floor on the 36th floor. This vantage point will offer breathtaking views of the sea and mountains, setting the stage for unforgettable experiences.
Teo also mentioned plans for a leisure park that will debut alongside the Skydeck. As the NUSTAR project progresses, a third hotel tower is expected to be completed within two years, which will house a theater, further enhancing the resort’s appeal as a multi-day destination.
“We will have the Skydeck, which is a glass floor located on the 36th floor where you can look straight down and will also have the perfect view of the sea and the mountains. Our leisure park will open at the same time. When the third hotel tower is competed two years from now there will be a theater as well,” Teo explained, underscoring the vision of positioning NUSTAR as a premier destination in the Visayas region.
Read related article: A Recap: Celebrating a year full of firsts at NUSTAR Resort and Casino
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