Nadine Lustre has drawn mixed reactions for her ad for an online gambling platform, raising concerns about other Filipino celebrity endorsements.
Nadine Lustre has drawn mixed reactions for her endorsement of an online gambling platform, a move that prompted netizens to raise concerns about other Filipino celebrity endorsements.
On November 16, Nadine posted a photo of her promoting BIGWIN29, an online gaming platform offering various games, including casino-style games, betting options, and other interactive gaming experiences. The platform has gained popularity in the Philippines due to its accessibility and frequent collaborations with high-profile celebrities.
Many fans expressed disappointment in the comment section of her Facebook post, as the actress has been touted as a significant role model for endorsing ethical advocacies such as animal rights.
"Please, if you want to be a good role model—an artist who inspires people—stop endorsing gambling here in the Philippines. You don't know what negative effects this could have on our society. Nadine, this is not you."
Another commented, "Not aesthetic,” seemingly referencing her viral post on a minimalist Christmas table spread last year.
Other netizens defended Nadine, arguing that gambling is a personal choice. One supporter commented: "Gambling is a choice. Just respect her hustle or grind, guys. She is business-minded."
Pinoy celebrities endorsing gambling platforms
As of late, online gambling platforms have increasingly relied on celebrity endorsements to amplify their visibility. Prominent figures like Ivana Alawi, Kim Chiu, Alden Richards, Maine Mendoza, and Luis Manzano have publicly associated themselves with these platforms, driving a mix of curiosity and criticism from their fanbases.
Ivana Alawi's campaigns often capitalize on her massive social media following to draw attention to gaming platforms. Similarly, Kim Chiu and Maine Mendoza have participated in promotions that highlight the platforms' features and rewards.
Alden Richards, known for his wholesome image, surprised many fans by endorsing such platforms, sparking discussions about celebrities’ roles in promoting gambling.
This growing trend of celebrity endorsements underscores the complex relationship between entertainment, societal influence, and the moral debates surrounding gambling in the Philippines.
Read related article: Maine Mendoza Reminisces Bulacan Childhood via Online Game
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