DigiPlus Interactive Corp. doubled its user base to 40 million in 2024, driven by new games and strategic marketing. The company eyes further expansion in Brazil and anticipates positive impact from PAGCOR's fee reduction.
DigiPlus Interactive Corp. has announced a dramatic surge in its registered user count, doubling its customer base to over 40 million in 2024. This significant growth, up from 20 million in 2023, underscores the continued popularity of online gaming in the Philippines and signals DigiPlus’s expanding global reach.
Chairman Eusebio H. Tanco attributed the surge to the introduction of new games like Perya Game, Color Game, and Pinoy Drop Ball, combined with an aggressive marketing and branding strategy targeting various regions across the Philippines. “We’ve been moving around different parts of the country,” Tanco explained during a media briefing on January 23. “What’s happening is our registered users are growing.”
The company is optimistic about continued growth in 2025, fueled by two key developments: its recent expansion into the Brazilian market and the Philippine Amusement and Gaming Corp.’s (PAGCOR) decision to reduce fees for electronic games (e-games) operators to 30% of revenue.
DigiPlus officially entered the Brazilian iGaming market on January 1st, securing a federal license to operate sports betting and other online games. This expansion follows the company’s November announcement of an $11 million (P660 million) initial funding allocation to cover licensing fees, minimum capitalization, financial reserves, and other operational expenses related to the Brazil venture. President Andy Tsui previously stated that the company applied for a five-year license worth approximately $6 million.
While Tanco anticipates the PAGCOR fee reduction will have a positive impact, he tempered expectations regarding the pace of growth. “It will improve to a certain extent, but maybe not at the rate we have now,” he commented.
Despite the anticipated slight slowdown in the rate of user acquisition, the doubling of DigiPlus’s user base in 2024 demonstrates the company’s strong position in the competitive digital entertainment landscape and its ambitious plans for future expansion.
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