Affiliate Leaders Summit: Key Tools and Trends at SBC Americas

The Affiliate Leaders Summit at SBC Summit Americas in Florida this May will spotlight top tools, trends, and insights for affiliate marketers across the Americas.

Positioned within the wider event, the summit offers not just a tailored expo area but also a sharp, strategy-driven content program built specifically for performance marketing professionals.

The Affiliate Leaders Summit agenda features eight top-tier panels, each curated to address the most pressing topics in the affiliate space — from acquisition, SEO, and retention, to regional growth strategies and influencer regulation.

Featuring expert insights from leading affiliates, operators, and digital marketing specialists, the summit delivers both tactical knowledge and big-picture thinking to help affiliates stay ahead in an increasingly competitive landscape.

As players become better-versed in building custom parlays and blending bets for higher ROI, affiliates must evolve their offers, UX, and retention strategies to stay ahead of the game. UX, Marketing and Retention in the War for 2025 brings together Caleb Dykema (CEO, Vault Sports), Richard Gale (CRO, FairPlay Sports Media), Jonathan Sprung (Business Development Director, Media Troopers), and Manuel Stan (CEO, Catena Media) to discuss how affiliates can refine their strategies. Moderated by Andrew Zarnett (Managing Director, Jefferies LLC), this is a must-attend for affiliates looking to future-proof their operations.

Affiliates face a crowded marketplace and changing consumer behaviors, but with the right tools, they can thrive. Visibility 101: SEO, Acquisition and Innovation for Affiliates will bring together Adam Small (Owner, Third Planet) and Gustavo Moretto (Affiliate Consultant, PixGaming) to discuss how advanced SEO tactics, AI tools, and content innovation can sharpen acquisition strategies. With Gary Trask (Editor-in-Chief, Casino City Press/GPWA) steering the discussion, this session is essential for anyone serious about sustainable affiliate growth.

Social media influencers have played a major role in shaping gaming trends. Still, their influence has led to increased discussions around the potential need to control the messages they spread. The Regulation of Social Media x Influencers in Betting: Is Prevention Possible? brings together Marco Bianchi (Co-Founder & SVP Operations, BC Ventures), David Fucillo (Senior Director of NFL, NBA & Sports Betting, Vox Media), and Carlos Sanchez (CEO, TipsterChat) to explore the challenges of controlling influencer-driven betting content. They’ll discuss whether influencers can be held accountable for addiction and financial harm caused by their endorsements.

Other panels at the Affiliate Leaders Summit will explore strategic growth, compliance, and data-driven decision-making, with experts discussing how affiliates can move beyond traditional M&A, adapt to evolving regulatory frameworks, and leverage big data to better understand and engage their audiences. 

Additional speakers featured across our range of panels include: Alberto Simões (Director, Clever Advertising), Darragh Toolan (Co-Founder, Fortuna Edge), James White (Co-Founder & COO, HotTakes), Joseph Sancio (Assistant Director of Affiliate Partnerships, Caesars Digital), and Laura Gago (COO, BETANDEAL).

Discussing the inclusion of a dedicated Affiliate Leaders Summit at SBC Summit Americas, SBC CEO and Founder Rasmus Sojmark said: “I’ve always believed that affiliates are some of the most innovative and adaptable players in our industry.

“That’s why the Affiliate Leaders Summit is so important to me personally. It’s a space where forward-thinking professionals can come together and tackle the big challenges head-on. As the market grows more complex across North and Latin America, having these open, strategic conversations is key to long-term success.”

SBC Summit Americas will take place at the Broward County Convention Center in Fort Lauderdale, Florida, on May 13-15, 2025.

Get Your Ticket to SBC Summit Americas:

Group Pass 3+ (Full Event Pass): Available for groups of three or more, this pass grants full access to conference sessions, the expo floor, networking events, and evening parties—all for a discounted rate of $500 per person. Get your Group Pass.

Expo+ Pass: Includes access to the expo floor and all conference sessions (does not include access to evening networking events). Get Your Expo+ Pass at $95.

Complimentary Operator & Affiliate Passes: Operators and affiliates can apply for free passes, subject to approval. Apply for Your Complimentary Operator Pass. Apply for Your Complimentary Affiliate Pass.

Read related article: What North America Can Expect at SBC Summit Americas