Join gaming professionals and industry leaders at ICE Barcelona 2025 which will take place at Fira Barcelona Gran Via in Spain from January 20–22, 2025.
Simon Thomas, Executive Chairman of London's renowned Hippodrome Casino, has identified three pivotal trends set to dominate discussions at ICE Barcelona: sustainability, artificial intelligence (AI), and the convergence of online and land-based gaming.
In the realm of sustainability, the gaming industry is increasingly focusing on environmental responsibility. This commitment is evident through initiatives such as energy-efficient gaming machines and the pursuit of green certifications for venues. This shift is driven not only by corporate responsibility but also by growing demands from players and stakeholders for more eco-friendly operations.
Artificial intelligence is playing a transformative role in the industry. AI is being utilized to create safer gaming environments and develop more engaging gaming solutions for customers. Applications of AI include refining customer personalization, optimizing staff placement, and enhancing responsible gaming practices.
The convergence of online and land-based gaming is becoming more pronounced as operators strive to offer seamless transitions between physical and digital gaming experiences. This integration aims to appeal to a broader demographic, reflecting a significant shift in the industry's approach to meeting diverse player preferences.
Looking forward to ICE Barcelona, Thomas expressed enthusiasm about the event's new location. He noted that Barcelona's vibrant culture and global appeal align perfectly with ICE's international reach, providing an inspiring backdrop for attendees. He anticipates that the city's dynamic environment will foster fresh perspectives in networking and innovation, marking a new chapter for ICE in one of the world's most iconic locations.
ICE Barcelona is scheduled to take place from January 20 to 22, 2025, at Fira de Barcelona. As the largest and most comprehensive event for the B2B gaming industry, it offers unparalleled opportunities for gaming professionals to connect, discover market-specific insights, and gain a competitive edge in the evolving gaming landscape.
The event will cover a wide range of sectors across the gaming world, including casino and games, esports, sports betting, payments, regulation technology, and platforms. Attendees can expect to explore the latest trends, see the newest games and products, and network with key players driving the industry forward.
In addition to the main exhibition, ICE Barcelona will feature specialized zones such as the Growth Markets Zone, focusing on emerging opportunities in key growth markets like Latin America and Africa. This area will provide a platform to connect with businesses and gain insights specific to these regions.
The agenda also includes seminars and workshops on various topics, including the use of AI in the casino industry. Sessions will explore how AI is reshaping operations, enhancing player engagement, and driving profitability, providing leaders with powerful tools to navigate the complex gaming environment.
As the global gaming industry continues to expand, ICE Barcelona 2025 aims to redefine B2B gaming by offering new opportunities for professionals to connect, innovate, and stay ahead of industry trends. The event's relocation to Barcelona underscores its commitment to providing a dynamic and inspiring environment for the gaming community.
Gambling professionals attending ICE Barcelona will have the opportunity to explore the biggest ever edition of the show comprising 120,000 square meters (sqm) of space compared to the 100,000 sqm at ICE 2024. Fira Gran Via Barcelona will be home to the industry’s best ever line-up of exhibitors including the world’s biggest and most respected innovator brands from every gambling vertical. The industry’s leading trade associations, strategic bodies, regulators, CEOs of tier-1 operators and games creators will all be at Barcelona in record-breaking numbers underlining the show’s reputation for being the ‘Davos of Gambling’.
For more information on the world’s biggest gaming technology event and to register: https://www.icegaming.com
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