Macau’s Sands China to partner with Emperor Entertainment Group for entertainment shows

The ‘residency shows’ will bill many of Hong Kong’s prominent entertainers at EEG’s integrated resort The Londoner Macao; the development comes after rival Galaxy Entertainment Group (GEG) inked a three-year entertainment partnership with Warner Music China last week; other major Macau operators increasing partnerships for arena-style events.

Original story by GGRAsia.com

The Londoner Arena has a 6,000 seat capacity and sits in the middle of Cotai Island.

Emperor Entertainment’s major businesses include production and distribution of music publishing, talent management and concert production. Artistes under its management include Nicholas Tse, Joey Yung, Hacken Lee, Leo Ku, Twins, Hins Cheung, William Chan, and Vincy, according to the firm’s corporate website.

Sands China said in a press release on Friday that the first residency show series under the partnership would be by Hong Kong artist Hacken Lee. It will kick off on September 29 and run until October 2, featuring a total of four concerts, according to the firm.

Sands China is controlled by U.S.-based casino operator Las Vegas Sands Corp.

The release quoted Wilfred Wong Ying Wai, president of Sands China Ltd, as saying that the partnership with Emperor Entertainment would draw people “from the region and beyond… to visit specifically to enjoy the residency shows”.

He added: “We view this first cooperation as just the beginning in terms of world-class performers being in residence at The Londoner Arena, and we will continue to bring more top-tier performers on board to support the development of the concert economy and the Macao government’s economic diversification strategy.”

Sands China stated in its press release that residence shows would be “custom-created” for each artist under Emperor Entertainment, “to take advantage of the impressive facilities” at The Londoner Arena.

Sands China Ltd is the latest Macau-based gaming operator to announce a partnership for arena-style events. Earlier this month, rival Galaxy Entertainment Group Ltd announced a “three-year strategic partnership” with Warner Music China involving the gaming firm’s Galaxy Arena, part of Phase 3 of casino resort complex Galaxy Macau on Cotai.

Learn more about the partnership and how much the Vegas-based Sands has pledged to Macau’s government in terms of investment in this original article by GGRAsia https://www.ggrasia.com/sands-china-emperor-ent-partner-for-shows-at-londoner/