Philippines Set to Add 456,000 New Hotel Rooms by 2028

The Philippines is gearing up for a significant expansion in its hospitality sector, with plans to create 456,000 new hotel room keys by 2028. This ambitious initiative, announced by the Philippine Hotel Owners Association Inc. (PHOA), aims to meet the anticipated demand for accommodations in the coming years. The announcement was made recently during the unveiling of the Philippine Hotel Industry Strategic Action Plan (PHISAP) 2023-2028 at the Westin Manila Hotel in Ortigas.

Tourism is a crucial part of the Philippine economy, and the ongoing growth in this sector highlights its resilience in overcoming various challenges. During the launch event, Tourism Secretary Christina Garcia Frasco emphasized the importance of the hotel industry in supporting the overall tourism landscape. “As we celebrate these wins, we must also confront the challenges before us,” Frasco stated, acknowledging the need for continued investment and development.

The Philippine Hotel Industry Strategic Action Plan has been developed to enhance the competitiveness and sustainability of the hotel sector. According to the Department of Tourism (DOT), the action plan will not only focus on expanding the number of hotel rooms but also aim to improve the quality of services offered to both local and international travelers.

Frasco pointed out that the hotel sector contributes significantly to the country’s tourism economy, accounting for 16.2 percent of the tourism direct gross value-added (TDGVA), which is estimated at P2.09 trillion. The industry also plays a key role in employment, supporting 23.3 percent of the 6.21 million tourism jobs recorded in 2023.

The DOT plans to gather feedback from industry stakeholders to ensure that the action plan aligns with the evolving needs of tourists. By fostering collaboration among various partners, the DOT aims to enhance the overall experience for visitors and improve the local accommodation sector.

“PHISAP seeks to address the evolving demands of tourism in a way that is both innovative and inclusive,” Frasco was quored as saying in an Inquirer report. The plan will not only prioritize new hotel constructions but also emphasize sustainable development practices.

Another key aspect of the DOT’s strategy is improving transportation networks across the country. Enhancing access to even the most remote tourist destinations is essential for attracting more visitors. Frasco highlighted the importance of constructing and expanding tourism roads and bridges to connect these locations more efficiently. Additionally, the privatization of airports is being actively pursued to streamline travel.

Digitalization is another focus area in the DOT’s action plan. Modern travelers increasingly rely on technology for information and convenience. To address this, the DOT is launching the Travel Philippines Mobile Application, which aims to provide essential information for tourists. Moreover, a new tourist assistance call center will be established to support visitors in need.

The government is also taking steps to enhance the safety and well-being of tourists. Frasco noted the upcoming construction of tourist first aid facilities at popular destinations. This initiative aims to ensure that travelers have access to medical assistance when needed. Additionally, plans are underway to establish hyperbaric chambers to ensure divers’ safety, along with ongoing training for tourist police across the country.

Read related article: Philippine Hotel Industry Investing P250 Billion for 40,000 New Hotel Rooms