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Betby and 4rabet Strengthen Partnership to Provide Tailored Betting Experiences For Asians

September 3, 2024 Asia iGaming & Gambling

Betby has announced a significant expansion of its partnership with 4rabet, focusing on enhancing its presence in the Asian sports betting market. This expanded collaboration builds on their existing relationship, which has mainly revolved around sportsbook solutions.

The enhanced partnership will see Betby leverage 4rabet’s deep understanding of the Asian market to tailor its offerings for the region. This includes introducing new content and features specifically designed to meet the preferences of Asian bettors.

The move reflects a strategic push by both companies to capitalize on the growth potential within the Asian sports betting industry. This market is considered a crucial area for expansion due to its rapid development and increasing demand.

Chris Nikolopoulos, Betby’s Chief Commercial Officer, highlighted the importance of this partnership. Gambling Insider quoted him as saying: “This partnership is a significant milestone in our mission to deliver innovative betting experiences, including our popular eSports content, that resonate with the Asian audience.”

In addition to this partnership, Betby has recently updated its Betby Games eSports platform with new games, modes, and tournaments, further enhancing its offerings.

Alex Petrenko, Head of Sportsbook at 4rabet, emphasized the value of their collaboration, noting, “4rabet continues to enhance its specialized offerings for the Asian market through strong partnerships with industry leaders, guided by our comprehensive 360-degree approach.”

The expanded partnership is set to bring tailored betting experiences to Asian sports enthusiasts, reinforcing both Betby’s and 4rabet’s positions in this dynamic market.